Jim Mortimer

Consultant, CEO

Multiple years of experience: sales, marketing, business development and senior management in laboratory products and process control instrumentation. I now want to take the next step in my career as I have a strong passion to help businesses reach their full potential.

CEO, President, and Co-Founder of Nova Biostorage Plus, LLC (formerly Micronic North America)

  • Initially established Micronic, of The Netherlands, (manufacturer of specialized sample storage tubes and automated equipment), in the North American market through a series of strategic laboratory distribution channels. Later established distribution in South America
  • Greatly expanded the portfolio with additional domestic and international suppliers to compliment the Micronic product line, primarily in lab automation and spectroscopy.
  • Co-Founded Nova Biostorage Plus, a unique Life Science Distributor focusing on Sample collection, Sample Storage (Micronic products), Automation and Measurement.
  • Developed a direct sales organization as well as marketing and operations departments
  • Market experience: Biobanking, Pharmaceutical, Biotech, Contract Research Organizations, Medical Schools, Government, Genomic Diagnostic, Plant Genomics and B2B kit organizations
  • Extremely high customer satisfaction

Managing Director of Fisher Scientific’s Life Science Division, and Chemical Division

  • Built a new technical sales specialist organization, in both Life Science and Chemical divisions
  • Totally redeveloped the marketing department with a team of product managers segmented into product categories
  • Developed new merchandising programs to increase sales and market penetration including Biotrack, New Lab Start-up Program, Chemical Bond Program and others
  • Built a strong strategic product portfolio, including instrumentation, reagents, and consumables
  • Negotiated multiple supplier distribution agreements, as well as private label initiatives
  • Strengthened the relationships with current suppliers and the general sales organization
  • Substantially increased sales and profits

Director of Berthold Instruments for online process control utilizing both radioisotope and microwave technology for the North American market

  • All the technology was produced by Berthold in Germany
  • Interfaced with production, engineering and marketing departments in Germany
  • Recruited, trained and supported multiple manufacturer rep organizations in North America
  • Developed multiple new markets for their technology which positioned Berthold as a dominant supplier

One of the Founders of Zymark Laboratory Robotic Systems

  • At Zymark, we set out to take an automation approach to improve laboratory productivity and more consistent results for sample preparation.
  • Managing field sales and service to major chemical, petrochemical, food, and pharmaceutical accounts in North America
  • Extremely successful in launching and growing a new automation technology and exceeded corporate sales and marketing goals
  • Established Regional Laboratory Robotic Discussion Groups
  • Co-authored the first book on Laboratory Robotics “Laboratory Robotics- A Guide to Planning, Programming and Applications”

Life Science Technical Sales Specialist – Waters Associates, pioneered in selling HPLC Systems for research life science applications


  • Gave technical presentations and held workshops on life science chromatography applications
  • Established regional chromatography discussion groups
  • Exceeded sales goals every year and placed in the top 10 for the corporation


Email: info@JDMScientific.com
Phone: 724-413-0076
Social: LinkedIn